Advertise your business on the Go..

It's easy, measurable, inexpensive and it just plain works

There are so many reasons to be advertising on the web, and GoCampbellRiver.com is the advertising venue of choice for Campbell River. 

Just a few benefits of internet advertising: 
  • Dramatically increased visibility
  • Explosive growth
  • A targeted audience
  • 24/7 accessibility in a platform where they know they can find you
  • Expanded information about your business
  • Versatility
  • Interactivity.
Get on the Go Now!!

All of this at a highly competitive price.  


Introductory Advertising Specials
Mechanical Specifications
Contact Us
Our Market
Why Internet Marketing
Our Competitive Advantage
What we are doing to promote GoCampbellRiver.com

We are on the Go.   Are you?

Whether you are a Fortune 500 company, an entrepreneur, or a college kid dreaming about starting your own business, Go Campbell River is an essential and trusted road map to Campbell River and areas complex web and business connections. 

Our easy to follow, simple format entices visitors to return again and again, creating value both for our visitors and advertisers.

Fast becoming a staple in community directories for Campbell River and the surrounding area, GoCampbellRiver brings to your business the confidence of an effortless opportunity to attract a local market when you want it and a global market when you need it. 

As an internet marketing tool there is no other directory in existence today that merits you with this much significant and comprehensive information, giving your business the ability to be found over and over again at any time 24/7 - 365 days a year. Essentially we do all the hard work for you.

Never before has your business been presented with the opportunity to bestow so much information to so many potential customers, so quickly, so consistently and so inexpensively, awarding a win win win scenario .

Make your business easy to find, easy to access and target your market like never before.

Do you have a website?  Are you promoting your website? Is your business being found?

 IF YOU ARE NOT MARKETING ON THE WEB YOU ARE NOT MARKETING AT ALL.

 

Introductory Advertising Specials

Our advertising rates are all based on a 12 month period from the date of insertion, payment is required upon insertion of the ad.


Bronze Package
           Free


Sample Listing

Free Sample Business listing
 


Silver Package
         $168.00 per year +5% GST

 
Includes a Bronze Listing plus:
       
  • A thumbnail picture of your choice (you supply 100 x 100 pixels)
  • Fifty words of descriptive text, 225 characters (you supply)
  • Address Linked to Google Maps   ***NEW***
  • Linked Email address
  • Linked Website address
Sample Listing
Silver Ad advantage
 


Gold Package
           $408.00 per year + 5% GST

INCLUDES:
  • Your company name
  • Address
  • Phone, Fax, Cell, and 1 - 800 number(s)
  • Linked Email address
  • Linked Website address
  • PLUS a thumbnail picture of your choice (you supply 100 x 100 pixels)
  • Fifty words (225 characters) of descriptive text      
  • PLUS ONE box ad in the side bar of the category of your choice, you may supply the box ad or we can produce it for you for $95.00 per original design.  You own the artwork.    
Sample Listing

Sample Box Ad
Sample Box Ad
  


Platinum Package       $548.00 per year + 5% GST

       
                                             INCLUDES:

 
  • Your Company name
  • Address
  • Phone, Fax, Cell and 1 - 800 number(s)
  • Linked Email address
  • Linked Website address
  • PLUS a thumbnail picture of your choice (you supply 100 x 100 pixels)
  • Fifty words (225 characters) of descriptive text
  • PLUS TWO box ad in the side bar of the category of your choice, you may supply the box ad or we can produce it for you for $95.00 per original design.  You own the artwork.

Sample Listing

Sample Box Ad
Sample Box Ad

 

Additional Silver Listings                  $98.00 per year + 5% GST

To accommodate multiple listings in multiple categories, when your company provides more than one product or service.  These additional Silver Listings are not required to be the same for individual categories, they can be tailored specifically to the subject of the category or service you provide.


 

Additional Box Ads:                          $140.00 per year + 5% GST




Posted in the categories of your choice, it is required that you have already purchased a Silver Package to take advantage of the additional box ads.                                     
                           
Yes we can custom design a package to fit your requirements, we would be happy to discuss your specific individual needs and specialty packaging.
 

MECHANICAL SPECIFICATIONS for ads:


For the Bronze listings

Thumbnail specs for basic listing are to be presented as 100 x 100 pixels in a JPEG or PNG format. (If you have a challenge with this one just let us know, we can help you out).

Fifty words or (225 characters) of descriptive text are to be supplied in a word or notepad document.  (If you have a challenge with this one just let us know, we can help you out).
 
For the Box Ads

SIZES:

Box ads:  200 x 200 pixels,with a 15 pixel radius for the corners
In a PNG format only

Microsoft Word – Use this program to send text only and save simply as a text file.  Please do not sent graphics, logos or pictures within MS Word as they require conversion at an additional cost.
 
AD DEVELOPMENT AND ART WORK:

You can provide your own ad within the parameters of our specifications, or we can design it for you.

Box Ad:           $95.00 + HST

You supply us with the concept and the basics and we can design it from there.

A proof of your ad will be emailed to you for your approval prior to insertion, and you own the artwork.  It is a good idea to keep these finished ads in your file in case you want to use it again in the future.
 
FILE COMPATIBILITY:

Digital material must be supplied to the following specifications:
 
FILE FORMATS

We accept files in the following formats:  JPEG, and PNG
PDF, AI, EPS and PTSD require conversions at an additional cost.
 
FONTS

All fonts must be supplied or converted to outlines
Only postscript fonts are supported.
 
PDF files: 

These are considered FINAL copy.  All PDF’s must be CY or Black and White.  Make sure all fonts are embedded or created outlines.

If you have any questions please do not hesitate to email us to ask.  We are pleased to accommodate when we can.
 
Contact:
Catherine@GoCampbellRiver.com
 
Turnover for completed material can be as little as one business day.  Completion of ads from raw material can be as little as two business days depending on response to proofs and alterations.
 

Our Market

We have identified our market into three main categories: Local, Regional and Global.

Local, Regional and Global

Campbell River has an estimated 13,000 web connections within the city and Regional District and an estimated 28,000 users: in most cases these connections support multi-devise users such as palm pilots, telephones, televisions and other hand held devises.  The average British Columbian is engaged in internet activity for 45 hours a month with 84.3% of the population having dedicated access to the web.

These numbers equate to a total of internet activity topping up at 1,260,000 hours a month in the Campbell River region alone or 52,500 days every month. 

Stats Canada reports that in December of 2011 there were 28 million internet users in Canada, representing a wide majority of the population. Compare that to 2006 when Stats Canada's report reflected internet use at 16.8 million people. That number has almost doubled in 5 years. 

As a matter of fact Canada is ranked 17th overall in the world on Internet penetration, and second in bandwidth, considering our small population and the fact that there are 184 countries world wide with access, we are ranked amongst the highest in the world.

That is a heck of a lot of internet activity.

Seven out of ten product purchase decisions are made on the internet first. 

This does not mean that everyone is buying everything on the net, but you can bet they are researching the product first, and if they cannot find you and they can find your competition.  WHO LOSES?

For an in depth view of what is happening to the worlds communications check this video out.

It has never been as clear as it is today that the internet is the wave of the future. 

Not having an internet presence today is like writing a best seller, putting it on the library shelf and not having it represented in the index, you will be lucky if anyone finds you.  GoCampbellRiver.com is the local index.

Why Internet Marketing Works

With an ever increasing number of businesses using the internet to conduct  business on a daily basis, business related internet activity is on the rise.
 
The Cost of Development

Construction of a website has decreased dramatically. 

Six years ago a basic web presence would cost $2000 to $3000, today there are numerous, free and easy to use on-line design programs that guarantee reasonable results for less than a quarter of the cost, and if you are a little program savvy you may accomplish a decent internet presence for as little as the cost of the hosting of your domain name. 

The user interface for templates such as joomla, websiteworks, drupal and wordpress have evolved to become user friendly and specialty ad-on programs and e-commerce programs are now a fraction of the cost of what they were just a few years ago.
 
Control over Content


With the advent of content management systems it is easier than ever for any business or organization to maintain complete control over the content of their website and make their own changes on a daily basis, whereas before companies were reliant on the webmasters to make the changes at a prohibitive cost.  This fact directly affects the cost of the site administration and gives the business owner ownership to the content of their site.
 
Increased User Understanding

Awareness of the process of the internet has evolved from the reality that managers and owners themselves are utilizing the internet more to conduct their business.
 
Access to the Internet

With the experience of hand held devises and wireless connections,  it is becoming more prevalent for all walks of people to be gaining access to the internet from any location; day or night. 

An interesting statistic is that the largest demographic user of the internet in Canada is over the age of 65, maybe they are texting each other.
 
A Green Economy

Fuel  costs continue to rise and with them all other related commodities.  We as a society are becoming more conscientious of the green economy, and the internet is about the greenest economy out there. 

Traditional forms of advertising and its related distribution methods, are now considered by most to be wasteful and environmentally unsound.  Considering the high cost of these traditional types of advertising, having your ad being tossed in the recycle bin or used to line the bird cage, makes you reconsider where your money is being spent. 

The internet is changing the way we communicate and advertising is no different.  Online Advertising vs Traditional Advertising.
 
Targeted Marketing

When advertising on the web, your focus on the marketplace is specifically targeted, for example; with paper publications you produce 15,000 copies at a cost of $2.00 per copy and you are lucky if 1% of that marketplace actually sees your ad, with programs in place such as www.GoCampbellRiver.com, every customer that accesses your website is qualified and is specifically interested in your product.  There is also the added advantage of the user revisiting that website whenever they choose; 24/7 - 365 days a year, from almost any location.

In addition your ad; which clicks through to your website can offer volumes of information on your product or service, further qualifying your market.

In Conclusion

Advertising on the internet is VASTLY SUPERIOR for accessing your target market, and it is less expensive in every sense.  With GoCampbellRiver.com a beginner business marketing campaign can reach a targeted market for as little as $168.00 per year.  This equates to $14.00 per month. 

An expanded campaign could cost less than $50.00 a month and you cannot go wrong with that.  This campaign targets a specific market with a host of information on your business on a regular basis with the business owner having complete control of the content of their message on a day to day basis.

GoCampbellRiver's Competitive Advantage


Price Points

When compared to other venues, our research has shown that advertising with GoCampbellRiver.com is relatively inexpensive.  We have managed to keep our prices reasonable in comparison to other web directories by being local and not supporting the massive infrastructures these directories carry.  Feel free to compare.

Volume of Content

The strength of www.GoCampbellRiver.com is in the volume of substantiated content contained within its folio.  Over 1100 pages of practical and detailed  information complete with directions, instructions and valuable links. Search engine algorithms prioritize large content sites, that are constantly updated and that counts. 

What that means to you

The end user is accessing the site from multiple portals, they may find the site when searching mountain biking trails, or electricians and go back to the site because they know they are likely to find pertinent information on recycling, metric conversions or Real Estate agents.

 3200 Business listings specifically focused on the Campbell River region, complete with email addresses and website address that are easy to find, and a clean, simple format that remains consistent throughout the website sets GoCampbellRiver.com apart from other directories.
 
Additional competitive advantages include:
 
Local Dedication 
 
Many provincially and nationally managed websites promote information on a large number of communities.  In our research we were unable to find a website that was successful in offering the extensive tracts of information that www.GoCampbellRiver.com encompasses. Often these sites are out of date, or inaccurate and even when you figure out how to get ahold of them to inform them of changes, the changes are often not done expediently or not at all.
 
During our research we were unable to find local information on the following; hiking trails, diving sites, emergency preparedness ,local recycling guidelines, kayaking routes; First Nations bands, religious services, descriptions on recreational facilities, schools, public, private, and specialty, in addition to a whole host of hard to find information such as a complete listings of all local daycare's or bed and Breakfasts. 
 
In all the directories identified, we found business listings that are basic and incomplete and were never inclusive of cell phone numbers, alternate contact numbers, 1 – 800 numbers, website addresses, email addresses and blog addresses where applicable.  This extensive information and more is enclosed within the pages of GoCampbellRiver.com.
 
Range of Information
           
We have yet to find any community or regional site that offers the class of comprehensive data base that is represented by GoCampbellRiver.com.
 
Consider this:  When contemplating moving to any community, it is a frustrating chore to access all the information that is required to plan and execute your move.   Often people spend hours sifting through volumes of websites to answer simple questions. 
 
Www.GoCampbellRiver.com, removes the challenges from the search.  The user is able to obtain the information to plan a move, buy a house, insure a vehicle, select a school for the children, find a favorite store, join clubs and organizations, enroll  children’s in activities, connect with religious organizations or organize the week’s activities all easily and quickly, by accessing one website.

Or conversely we have a business that is interested in moving into town, they are able to address any number of questions such as where to rent or buy a building, where to locate the business, research the supporting businesses and support a whole host of personal options.

It is our goal to continue to grow the site, adding particulars when we recognize the need and delete content that becomes irrelevant.

Community Involvement

The staff at www.GoCampbellRiver.com are actively involved with the community on a multitude of levels, from hosting the enormously popular Municipal Elections on-line to the on-going support of the Local Schools, the Food Bank, and the Heathens Mountaineering Clubs trail work in Strathcona Park to having our own children engaged in a variety of community activities.

Our goal for the future is to grow our community involvement and support the ongoing efforts of the various factions to assist in growing our economic base and support initiates to enhance the life we all live here.

This also works the other way, we have an increasing number of contacts that are introducing us to relevant changes within the business community, we encourage this kind of interactivity as it keeps us current.

Adaptability

No other on-line directory including the national leaders adapt well to change promptly, at the pace required in this hypertensive economy. 
 
We are able to identify and adapt to the specific needs of the community quickly, because we are local.   We are adding content as we recognize the need.  For instance; the recent addition of Motorcycle touring was done on the suggestion of a local merchant.  Surprising to us; is the huge number of visits this page now enjoys.  We are currently the only directory on the island that includes motorcycle touring.

Ease of Navigation

GoCampbellRiver's format was designed specifically to be easy to navigate, the main sitemap stays open throughout the site and you should never have to click more than three times from the front page to access any information that you require.

The sites information is consistent in its layout, so that you never have to learn the structure of the content, you can either scroll down or click through to the specific information you are looking for.









 

What we are doing to promote GoCampbellRiver.com

External Links

One of the most important and on-going initiatives we have is encouraging external links to value based websites, within and outside of the community.  We have successfully achieved this with at least 50 websites on different subjects and will continue to grow additional links as opportunity allows.


Community

We have been participating in many community related activities to gain a local market share.  Many people are already saying I heard of you here or I heard of you there.  Our local initiatives will also be ongoing, with specific campaigns in the works.

We have; and will be continuing to partner with community affiliates to get our name and your name out there.  We are finding this type of networking to be very successful.  The bonus of this type of involvement is that we are growing an increasing number of loyal followers, as is reflected by our analytics.

Social Media

Although we have already started with a very successful campaign, expanding our Social Media efforts is one of our primary targets for the coming year.  Now that we have worked out many of the bugs of the site we are focusing our energy on social media and search engine optimization.  We have already found that our efforts in Search Engine Optimization are netting huge results as our site is coming up in a large percentage of local searches in the over 480 categories and 5800 articles that we hold within the site.

On-line News Magazines

With the most recent success of submissions to on-line magazines we plan on expanding these efforts in the coming months and are building an arsenal of stories to be submitted to on-line news wire services, which have the capacity to net huge results.

Search Engine Optimization

This is where we are really winning.  We have, and will continue to dedicate numerous hours to the optimization of the site.  With over 1100 pages, 480 categories and 1500 pictures you can imagine that this on going effort is substantial. 

The endeavors paying off.  Our statistics are exactly where we wanted them to be according to our plan and we are growing in both overall numbers and repeat visitors every month.  There are a dozen different methods to SEO and we are not only implementing most of them but we are also keeping up to date on the latest and the greatest and evaluating our efforts on a consistent basis, experimenting when the opportunity warrants.

You-Tube

We have recently organized ourselves to submit the numerous videos we have on our site to You-Tube, the second largest search engine on the internet and will continue to make this our best practice on an ongoing basis, with a specific and targeted approach.  Here is an example of what we have done so far:

The Campbell River Foundation Golf Tournament

Canada's Adventure Playground

Salmon Fishing in Campbell River

The Village Bay Canoe Route

The Best Cold water Scuba Diving in the World


Story Submissions

Recently we were successful in working with RV West Magazine, both on-line and papered.  We supplied material for a story on active living RV travelers, with www.GoCampbellRiver.com as the call to action.  This magazine enjoys a loyal readership and has been in production for at least 15 years and is considered a cornerstone for the RV community.

We have also been working with Discover Magazine which is owned by the Times Colonist in Victoria, the stories that we submitted are on salmon fishing. 

These initiatives will be ongoing, which is yet another advantage of having a dedicated team of professionals working on the site on an ongoing basis.

Blogs

Our Blog is up and running and producing amazing results.  We have also posted a number of our advertisers blogs along side ours who are gaining the benefits of the huge traffic our blog is experiencing. 
For a quick peak; Catherine's Blog