The beauty of promoting on the web is that you are able to measure everything. I find this immensely valuable because I'm able to focus my marketing campaigns on products and services that really work for me and for my advertisers. I figure I must be doing something right because we have experienced awesome success in our first year and we continue to grow our viewership quite dramatically (January and February of this month are up 51.69% over last January and February and this past week was our biggest week ever).
We left for Mt Washington around 11:00 am, I knew I was only going to be able to do a half day because cross country skiing can be a demanding sport and this was my first time trying after an absence of many years, so I was planning on taking it nice and easy.
Design your campaign specifically for customers that are looking for your product or a parallel product, seek out venues where your competition may be represented. This is a primary reason why directories have been such a success, a local market that is categorized and representative of all the businesses in a specific industry becomes a hub for searches and GoCampbellRiver.com is your internet directory for Campbell River.
On the flip side, there are many ways to leverage the Internet and gain free or almost free advertising for your business, service or product, these methods may require an investment of time and a bit of a learning curb, but the results can truly make your business.
The good news is that much of it you can do yourself.
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